walmart

Topics: Wal-Mart, Hypermarket, Discount store Pages: 49 (8465 words) Published: January 5, 2014


Strategic Management

Title: WAL-MART: A STRATEGIC ANALYSIS
EXECUTIVE SUMMARY
Wal-Mart is one of the most successful businesses of the last century, and last financial year their total sales revenue topped $400 billion (Datamonitor, 2009). They are an enormous organisation, with huge ambition, and possess the ability to reshape markets to their own liking. Wal-Mart have faced many criticisms, and are feared and respected in equal measure. This report aims to examine the challenges within both their current internal and external environment, predict future market changes, and recommend how they can adapt to meet the demands of such challenges, at both business and corporate levels. Below are several key trading brands, contributing to Wal-Mart’s success.

Fig. 01

Fig. 02 Fig. 03

Fig. 04

Fig. 05 Fig. 01-05 – Wal-Mart’s Key Store Brands

 
TABLE OF CONTENTS
 
 
 
 
 
 
 
 
 
 
 
TITLE
1
 
 
 
 
 
 
EXECUTIVE SUMMARY
2
 
 
 
 
 
 
TABLE OF CONTENTS
3
 
 
 
 
 
 
LIST OF TABLES & DIAGRAMS
4
 
 
LIST OF APPENDICES
4
 
 
 
 
 
 
INTRODUCTION
5
 
 
 
 
 
 
THE WALMART EMPIRE
6
 
 
 
 
 
 
INTERNAL ANALYSIS
7
 
 
 
 
 
 
MARKETING & IMAGE
7
 
 
FINANCIAL SUMMARY
8
 
 
MICRO ENVIRONMENT: SWOT ANALYSIS
9
 
 
RESOURCES & CAPABILITIES: GAP ANALYSIS
10
 
 
 
 
 
 
EXTERNAL ANALYSIS
11
 
 
 
 
 
 
MACRO ENVIRONMENT: PESTLE ANALYSIS
11
 
 
INDUSTRY THREATS: PORTER'S 5-FORCES ANALYSIS
13
 
 
 
 
 
 
SITUATIONAL ANALYSIS
15
 
 
 
 
 
 
WHY WERE WAL-MART ABLE TO EXPAND THROUGHOUT THE GLOBE SO QUICKLY? 15
 
 
WHY DID WAL-MART FAIL TO MAKE AN IMPACT IN GERMANY?
16
 
 
PRODUCT OFFERING: ATTRIBUTE MAP ANALYSIS
17
 
 
 
 
 
 
FUTURE ANALYSIS
18
 
 
 
 
 
 
FOREIGN DIRECT INVESTMENT APPRAISAL: OLI ANALYSIS (THE ECLECTIC PARADIGM) 18
 
 
FUTURE SCENARIOS: FAR ANALYSIS
19
 
 
STAKEHOLDER INTERESTS: CONGRUENCE ANALYSIS
20
 
 
 
 
 
 
RECOMMENDATIONS
21
 
 
 
 
 
 
CORPORATE STRATEGY
21
 
 
BUSINESS STRATEGY
21
 
 
 
 
 
 
CONCLUSION
22
 
 
 
 
 
 
APPENDICES
23
 
 
 
 
 
 
REFERENCES
32
 
 
 
 
 
LIST OF TABLES & DIAGRAMS

Fig. 01 – Wal-Mart US Logo: Current Store Brand for Supercenters & Discount Stores.............................02 Fig. 02 – Asda / Wal-Mart UK Logo: Brand for new Asda Supercenters.....................................................02 Fig. 03 – Wal-Mart Mexico Logo: Brand for Selected Mexican Wal-Mart Stores.......................................02 Fig. 04 – Sam’s Club US Logo: Brand for Sam’s Club Warehouses within the US.....................................02 Fig. 05 – Sam’s Club Mexico Logo: Brand for Sam’s Club Warehouses within Mexico.............................02 Fig. 06 – Wal-Mart Stores By Country (Nov. 2006) .....................................................................................06 Fig. 07 – Wal-Mart’s Major Products, Services & Brand Names..................................................................07 Fig. 08 – Wal-Mart – SWOT...

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Zook, A
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