Motivations In Advertising

Topics: Motivation, Mobile phone, Cellular network Pages: 4 (568 words) Published: April 13, 2015


Motivations in Advertising
Danae Madden
PSY/211
01/19/2015
Pamela Stoelzel
Motivations in Advertising
While thinking about this assignment, the commercial that stuck out in my mind was the recent T-Mobile commercials. I am sure that there are tons of other commercials that contain the different theories of motivation in them but the T-Mobile one catches my attention more than others because I am looking to switch phone carriers. The Commercial

In the specific T-Mobile commercial that I have chosen for this assignment is about “Data Stash”. Data stash would be great for those who have smart phones and do not use their data allowance every month. In this commercial it shows so people moving around, most likely to help catch the attention of the viewers, but the main point to it has colored backgrounds in either pink or black with words one them, describing what data stash is. There is also a point where the commercial points out that other carriers, take away the unused data that has been paid for, while T-Mobile lets you keep it. T-Mobile also offers ten free GB of data for those who choose T-Mobile as their cell phone carrier. The main motivation that is being used in this commercial is incentive. The incentive that is portrayed in the T-Mobile commercial is the fact that they will not take away your un-used data and allow you to keep it. This is a great incentive, since the data has been paid for the user should be able to keep using it until it is gone, and not lose it simply because they were not able to use it in a month’s times. The other motivation I can see being used in this commercial is a form of drive or hierarchal. T-Mobile likely wants to be the bigger cell phone provider out of the companies and by offering these kinds of incentives among others will help them get to this point. While I was only able to see two different types of motivation in the commercial I chose, there are still three other types of motivations: evolutionary,...

References: Keep it in your Data Stash T-Mobile Commercial. (2014, December 26). Retrieved January 17,
2015, from http://m.youtube.com/watch?v=AUay-wiBCSc
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