Motivation in the Workplace applying Maslow and Herzberg theories.

Topics: Motivation, Maslow's hierarchy of needs, Employment Pages: 5 (1499 words) Published: December 13, 2003
Team Motivation Paper:

The motivation process behind the management team of XXXX consists of the respected theories of Abraham Maslow and Fredrick Herzberg. Using Maslow's hierarchy of needs and Herzberg's motivation-hygiene supposition, this company compounds the necessity to encourage effective productivity of its employees to provide efficient service to consumers. According to Keogh (2003),

Motivation is one of the most loaded nouns in the English language. It has intrinsic negative, as well as positive, connotation and its trigger is different for each individual. In a corporate context, well-motivated employees can enhance a company. Those with poor motivation can generate serious workplace problems. (p.16)

The purpose of this assignment is to examine how XXXX draws upon the success of its employees by motivating them to perform well through the application of Maslow and Herzberg's motivational theories and the details involved in the process.

This new concept of the XXXX drive through installation process has met with an unbelievable response from the public. The number of units installed since the start of business far exceeds the projected numbers. Management and employees are pleased with store performance and management is going to provide the employees with a production bonus that will reward the employees for all of their hard work.

The employees need rewards because they have been working long hours and spending much time away from their families in the process of opening the new stores. The first reward they will receive relates to Maslow's hierarchy of needs. The employees feel rewarded with a high amount of self-esteem and a feeling of accomplishment for a job well done. This also ties in with self-actualization as the employees have endured the many hardships of opening a new business. Both of these needs are part of Maslow's higher order need because they encompass more that just basic survival.

The next part of the reward process for the employees involves the Motivation-Hygiene theory from Frederick Herzberg. The aspects covered here are hygiene-factors. These factors encompass the company policy, supervision, working conditions and salary. The employees, having brand new stores in which to work are happy with the working conditions. The management, from the start, wanted to make sure that employees are happy with their jobs, so management provides bonuses in pay to the employees for all of their hard work. With all of this hard work, the employees feel they have a sense of job security because sales from the sunroof installations have been better than projected.

Maslow's Hierarchy of Needs states that people find motivation by having needs satisfied (Piselo, 2003, p. 49). Certain basic requirements must first be addressed, such as food, shelter and clothing. However, other desires emerge once individuals fill these needs. Higher needs on the pyramid developed by Maslow are love, self-esteem and finally, self-actualization.

XXXX provides its employees with the means to provide food, shelter, and clothing for themselves and their families. However, the company seeks to provide more than just basic needs for its employees. As Maslow's Hierarchy of Needs demonstrates, once these lower requirements are fulfilled, higher needs become manifest. Sunroofs-R-Us seeks to fulfill the higher needs of its employees.

Specifically, each employee completes an attitude survey. This survey asks the employee which portion of the job and the accompanying reward package are most motivational to the employee. Secondly, the assessment asks employees if they feel the company meets individual needs. This organization conducts this survey at the employee's yearly review to provide management with the necessary information to continue to satisfy each employee's necessities.

After completion of the survey, management determines the general desires of the workforce. Since the employees of XXXX are...

References: Coles, Sarah. (October, 2001). Satisfying Basic Needs. Employee Benefits, p.3. Retrieved December 5, 2003 from
Keogh, O. (2003, May 25). Learning to be a Mr. Motivator: [Final 1 Edition].
The Sunday Times. Retrieved December 2, 2003 from ProQuest database.
Pisello, Tom. (August 25, 2003). Anticipating IT Needs in Pyramidal Steps. Computerworld, 37 (34), p. 49. Retrieved December 5, 2003, from
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