Motivation in Times of Change: Kwik Save a Case Study.

Topics: Motivation, Maslow's hierarchy of needs, Regulatory Focus Theory Pages: 41 (10713 words) Published: August 14, 2006
Motivation in times of change: Kwik Save a case study.

Darren Dixon




Submission DateProject Supervisor
23rd May 2005Les Brooks
Student Declaration

BA (Hons) Management, Business and Administration

I hereby declare that:

This project is my own work. I have acknowledged material from the work of other people and I have clearly marked and given references to all quotations; and I permit a copy of the project to be made available in the College Library, for use of students and staff of the college.

Signed …………………………….


Chapter 1Introduction
1.2Background Information
1.3Background of Kwik Save
1.4Changes within retail environment
1.5Aim and objectives of study

Chapter 2Literature Review
2.1Culture theories
2.2Change theories
2.3Resistance to change
2.4Attitudes to change
2.5Retail change theories
2.6Motivation theories
2.6.1Content theory
2.6.2Maslow's hierarchy of needs
2.6.3Alderfer's ERG theory
2.6.5Newtons first law of motivation
2.6.6CAS ratio
2.6.8Charles Handy
2.6.10Social needs
2.6.11Content (needs) theory
2.6.12Goal theory
2.6.13Instrumental goal theory
2.6.14Process theory
2.6.15Frustration induced behaviour
2.6.16Factors influencing frustration
2.6.17Money as a motivator
2.6.18Motivation Variables
2.6.19Hollyford and Whiddett

Chapter 3Methodology
3.1Qualative data
3.2Secondary data
3.3Primary research
3.4.1Survey approach
3.4.2Research techniques
3.4.3 Key Concepts

Chapter 4Main Body
4.1Findings – Employee questionnaire
4.2Findings - Interview with store manager

Chapter 5 Conclusions and Recommendations
5.1Management of Change
5.2How are staff motivated in times of change?
5.3 Maintaining Motivation
5.4Theory In The Workplace


Employees become de-motivated after a refit of a store within Kwik Save.

Chapter 1 Introduction


I would like to thank Les Brooks my project supervisor for his time and valuable contributions throughout the project, without this guidance this project would not have been achieved.

I would also like to thank all the employees of Kwik Save Consett, without their help in completing the questionnaires I would not have been able to produce any results. I would also like to thank the store manager Sean White for allowing me access to the store and for allowing me to interview him.

Lastly I would like to thank Gail Unsworth who helped and encouraged me through the HND without her inspiration I would not have got this far.

1.2Background Information

The researcher currently works as a duty manager for a major retailer within the United Kingdom. The organisation is continually updating its stores; the researcher is often involved in this process within his current store as well as other stores within the organisation.

"Success, not just for survival, must be achieved in a world of intense competion, continued globalisation, and rapid technology change" (Schermerhorn, 1996) with continuing change being necessary for organisations it is important "the effective management of people is important for organisational survival and success". (MULLINS, L, J,. 2005, p _?_ )

"People are the main resource of any organisation" (MULLINS, L, J,. 2005, p ). "The efficiency of staff, their commitment to the aims of the organisation, and the skills and attitudes they bring to bear on the quality of service offered will undoubtedly affect the overall success of an organisation" (MULLINS, L, J,. 2005, p. _?_ )

So that an organisation can achieve success it is vital that they "aim to develop motivation processes and a work environment that will help to ensure...
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