Monde Nissin Corporation

Topics: University, Philippines, Student Pages: 10 (2805 words) Published: August 4, 2013
Nissin Corporation
Monde Nissin Corporation or MNC is a private company dedicated to the production of food products such as noodles and biscuits. The company offers its products under the brand Monde, Lucky Me! and M.Y. San. Founded by Betty Ang, according to the alignment of Forbes Asia is the 23rd richest Filipino with a total wealth of $ 165 million. Along the main Monde Nissin 100 companies in the Philippines since 2000 and the plant has its certificate of ISO 9001-2000. Monde Nissin Corporation|

Type| Food company|
Industry| Food|
Founded| 1980|
Founder(s)| Betty Ang|
Headquarters| Santa Rosa, Laguna,Philippines|
Website| www.mondenissin.com|
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History
Monde Nissin Corporation was originally incorporated as Monde Denmark Nissin Biscuit Corporation in 1980 and started out manufacturing biscuits. Its top-selling products then were Nissin Butter Coconut and Nissin Wafer. In 1989, the company ventured into the instant noodle segment under the Lucky Me! brand. Such was the success of the brand that it prompted the company to launch the very first dry noodle in pouches, the Lucky Me! Pancit Canton; and the first bowl noodle, Lucky Me! Supreme La Paz Batchoy. In 2002, the company acquired M.Y. San Corporation, the manufacturer of the popular brands, Sky Flakes, M.Y. San Graham Crackers and Fita. Subsequently, the company changed its name to Monde Nissin Corporation. Monde Nissin continues to be the market leader in the packaged foods industry. The Lucky Me! brand currently accounts for 64% of the retail sales. Flagship brands

Monde
* Voice
* Sumo
* Bingo
* Nissin Wafer
* Eggnog
* Bread Stix
* Nissin Butter Coconut
* Tee UP
* One One
* Snitch
* M.Y. San
* Sky Flakes
* Fita
* M.Y. San Graham Crackers
* Lucky Me!
* Instant Noodles
* Dry Noodles
* Specialty Noodles
* Cup Noodles
* Nam Nam Seasoning
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Logo
The red and orange red cutters symbolize three sails signifying that the company is surging forward on the winds of innovative ideas and ideals. The orange and red reflect the company spirit of enthusiasm and creativity at work, and the passion for excellence. Awards

Monde Nissin won the Carmencita Esteban Platinum Awards at the 2010 Tambuli Awards for its ad campaign Kainang Pamilya Mahalaga. The company also won the Effectiveness Advertiser of the Year Award. The same campaign also merited the Gold Award in 2nd PANATA Awards in January 2011. The campaign also won Silver for “Pregnant Pause” in Cause Marketing, and Bronze for “Magnifico” in Brand Marketing. It also won the 17th Golden Shell Award for Marketing Excellence. It was also a five-time Consumer Union of the Philippines Awardee as the “Best Biscuit Manufacturer in the Philippines” and five-time awardee of Reader’s Digest Superbrands in the Instant Noodle Category. Monde Nissin was also honoured with a product award by the Philippine Association of Food Technologies for its adaptation of La Paz Batchoy into a convenient pack. The company also received at the World Selection of Quality in Brussels in 2007.

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University of the Philippines (Los baños)
The University of the Philippines Los Baños (also referred to as UPLB, UP Los Baños, and Elbi) is a public university located in the towns of Los Bañosand Bay in the province of Laguna, some 64 kilometers southeast of Manila. It traces its roots to the UP College of Agriculture (UPCA), which was founded in 1909 by the American colonial government to promote agricultural education and research in the Philippines. American botanist Edwin Copeland served as its first dean. UPLB was formally established in 1972 following the union of UPCA with four other Los Baños and Diliman-based University of the Philippines (UP) units. The university has played an influential role...
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