Importance of Motivation in Rention

Topics: Motivation, Maslow's hierarchy of needs, Human resource management Pages: 15 (6497 words) Published: June 4, 2013
Executive Summary
Employees are the most important factor in the success and failure of any organization. In service industry, employees are in direct contact with the customer, hence they should be motivated. Firstly, this paper focuses on importance of employee motivation on Staff retention, by studying the concepts of staff retention, employee turnover and employee motivation. Further discussing about the major motivational theories, followed by the factors which help to increase motivation and backed up with some latest examples. Secondly, it takes a case study of Heathrow Windsor Marriott, a leading 4 star Airport Hotel, it reflects my observations about the good and bad practises followed by the management of hotel. And at the end, this paper tries to give some recommendations for future practice.

1. Introduction
Managing Human Resource has become an inescapable and prominent approach to the management in service industries (Watson 2003).In simple terms, Human means labour/employee, Resource points out employees are valued assets and Management refers to managing personnel of an organization. The objective of Human resources is short term and it mainly focuses on employee relations. However, due to globalization, this approach was fruitless, hence its focus adopted the aspect of strategy. Strategic Human Resource Management means combing Human resources with strategic goals and objectives to improve and develop organization (Regis 2008). According to Banfield and Kay (2012), Human resource management is the 'glue' which ensures business success through consistent practises and adapting local conditions. In an organization, employees are the primal force, whose never ending efforts converts the organization's decision into action with the aim of achieving common goal. Hence, employees should be motivated (Hossain and Hossain 2012). The fast changing competitive business environment has presented challenges for Human Resource professionals for adopting new methods of production and organizing of work. This situation has accelerated the rate of employee turnover. Employee resourcing, employee development, employee relations, productivity are the emerging issues faced by management (Banfield and Kay 2012).The problem of Employee Motivation has become inseparable from Human Resource Management because, employees acts as a major source of organization. This paper is divided into two major parts, literature and reflection. The aim of this paper is on how employee motivation contributes to staff retention. The first part on literature covers topics like Staff retention, turnover & motivation and demonstrate a relationship between employee motivation and staff retention. The second part reflects the practises carried out Heathrow Windsor Marriott Hotel, followed by recommendations for future.

2. Staff Retention
Staff retention refers to the techniques employed by the management to help the employees stay with the organization for a longer period of time (Management Study Guide 2013). Every organization puts efforts to transform a raw material to corporate ready material by giving necessary trainings at regular interval to achieve the common goal. Job satisfaction is a vital component of staff retention which can be achieved by making the employee feel comfortable physically and psychologically. Staff retention is crucial for many reasons such as, longer time spent by the employees have an opportunity to perform better, it increases their loyalty towards organization, on the other hand, recruiting the right candidate for the right position is not easy, when an employee leaves an organization, he may join competitors and may share some confidential information. When a trained employee leaves their job, the organization is at a complete loss, as a loyal, efficient and stable staff is one of the keys to competitive success (Taylor and Walsh 2005). This...

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