IS AN EVALUATIVE STATEMENTS OR JUDGEMENTS CONCERNING OBJECTS, PEOPLE OR EVENTS. It consists of following 3 components – *
COGNITIVE COMPONENT OF ATTITUDE: It means opinion or belief segment of an attitude. *
AFFECTIVE COMPONENT OF ATTITUDE: It means emotional or feeling segment of an attitude. *
BEHAVIORAL COMPONENT OF ATTITUDE: It means an intention to behave in a certain way towards someone or something.
Some of the major job attitudes are:
PERCEIVED ORGANIZATIONAL SUPPORT
PERSONALITY: IT CAN BE DESCRIBED AS SUM TOTAL WAYS IN WHICH AN INDIVIDUAL REACTS AND INTERACTS WITH OTHERS. Personality can be of two major types : type-A, type-B.
The big five factors to describe personality are:
OPENNESS TO EXPERIENCE
SOME OF THE PERSONALITY TRAITS ARE:
MOTIVATION: IT CAN BE DESCRIBED AS THE PROCESSES THAT ACCOUNTS FOR AN INDIVIDUAL’S INTENSITY, DIRECTION AND PERSISTENCE OF EFFORT TOWARDS ATTAINING A GOAL.
Need theories, Goal setting theory, Reinforcement theory, Equity theory and Expectancy theory are some of the motivation theories.
Examples for the following concepts:
1] ATTITUDE – Incidence is about our neighbour Mrs Kumar, she was looking for a new position as an administrative assistant in her company HCL, she was initially reluctant to learn a new computer program as she could not relate her much with latest technology, but knew that would improve her skills and therefore help her get a better job with better pay. One day she decided to reverse that viewpoint and decided to learn a spreadsheet software program; one that she rarely used in any previous job position. That knowledge could possibly be one of a number of software programs that could aid her in a potential admin position.
Within a few hours after learning the program, her boss asked her if she would take up the challenge of the new post vacated in her company sometime back, she agreed and got a new job. Not only that, but the job position involved made extensive use of the very spreadsheet program she had learned sometime before.
The effort by Mrs Kumar to learn made her overcome her reluctance and embrace a possibility and opportunity helped trigger an event that led to immediate, startling, and positive life response in that precise domain where she made the change. It seems impossible, but that is precisely how life works. She happily narrated this incident to our family last month. It shows how positive attitude makes all the difference. Few steps that the management could have taken to change attitude of Mrs Kumar are: * Active Participation-Senior manager if would have encouraged Mrs kumar to actively discuss her ideas, suggestions and views about important issues related to organization, she would have been motivated to do better with more involvement. Working together gives a sort of assurance that work is valued by everyone. * Enhanced Communication- The importance of communication is understood only when we actually see the results effective communication brings with it. We need to communicate with the employees from time to time, hold meetings, discuss issues and deal with grievances to eradicate communication barriers. After this, we will understand exactly how to motivate the employees. * Appreciation & Rewards -It is very important for the employer to get appreciated, if not reward, work that is properly, or at times exceptionally, done.
2] PERSONALITY: Mr Aman had joined the company Reliance India Ltd 2 months back. He was a young, talented and ambitious manager, handling sales in entire region. He was very determined to complete his sales target. Within a year. He got 3 promotions...
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