Gender difference in motivation

Topics: Maslow's hierarchy of needs, Gender, Motivation Pages: 17 (4046 words) Published: March 7, 2015
 Kathmandu University School of Management
Gender Difference in Motivation
Influence of gender gap on David McClelland’s Need Theory

Submitted by: Puja Shrestha
12768
BBA 5th Semester ‘A’

Acknowledgement:
First and foremost, I would like to express my special gratitude to our OB Course Instructor Jyoti Regmi for this great opportunity to explore and apply the topics practically that had only been discussed theoretically. Her constant guidance and practical approach to studying through class activities, exercises and case studies has helped us understand each concept in a deeper level. I express my warm thanks to all the members of the different organizations that helped me complete my study with their valuable information. Without the contribution of employees of following organizations this research would not have been completed: Growmax saving & credit cooperative

Shree Labh saving & credit cooperative
Artha Bhumi saving & credit cooperative
Tilicho saving & credit cooperative
Janabal saving & credit cooperative

Abstract:
With the presence of modernization and women empowerment, women are participating in the workplace scenario as much as men are nowadays. Gone are the days when women were confined to look after households. Women of today demand for equal respect and opportunity for advancement. With this diversified workforce, it is essential that managers understand the different needs of both the groups as they possess different personality. Gender stereotypes have a major contribution in shaping the preference of motivational technique. Women, being the caring and nurturing, one desire for interpersonal and friendly relationship in the work environment. Men on the other hand desire for power and competition. However, both the genders are equally determined to set challenging goals and achieve them.

Table of contents:
Introduction ……………………………………………………………….3 Theoretical Review………………………………………………………. 3 Gender stereotype and its effect on motivation………………………….. 4 Motivational drivers other than money …………………………………..5 Purpose of the study………………………………………………………6 Participants and Methodology…………………………………………… 6 Sample of questionnaire…………………………………………………. 7 Significance of the study …………………………………………………9 Limitation of the study …………………………………………………...9 Findings………………………………………………………………….. 9 Graphical Representation ………………………………………………..11 Conclusion ……………………………………………………………….13 Recommendation………………………………………………………... 14 References ………………………………………………………………..15

Introduction:
For any organization to achieve its goal performance from the employees is a must and in order to obtain greater performance from the employees motivating them plays the vital role. Motivation is a universal concept which does not only apply on workplace scenario but also various different fields, such as wanting to look good a skinny tight dress could be a motivation for women to workout, wanting to get good grades for scholarship could be a motivation for students to study hard. In terms of business, effective and efficient performance from the employees ensures smooth operation of the organization. However, certain unfavorable factors such as monotonous task, low salary, and low recognition from the employer may result in decrease in their productivity. This is when managers need to identify their subordinates’ needs and fulfill them in order to motivate. However, identification of employees’ needs for motivation is easier said than done. Motivation is a psychological concept; every individual differ in personality, ability, attitude, status, etc. Given their diversified needs, they are differently motivated. Do men prefer to be the leader of a team or do they feel uncomfortable leading a group of people? Does the perception of women being shy and avoiding competition hold true? Understanding of employees’ activity goals,...

References: 1. McClelland, D. & Burnham, D. H. Power is the great motivator. Harvard Business Review. vol. 73 no 1, 1995.
2. Tamila Arnania-Kepuladze., 2010. Gender stereotypes and gender feature of job motivation: differences or similarity?
3. Renata Vaskova., 2004. Gender difference in performance motivation. Measuring the Quality of Working Life.
4. Psychologists Nick Stead,. 2009. The Effect of Age and Gender on Motivation to Work. 8th Industrial and Organizational Psychology Conference.
5. Frances Burks, Are There Motivational Differences in Genders in the Workplace? Demand Media, 2010.
6. Eisenberg, Martin & Fabes,1996; Ruble & Martin, 1998.
7. http://education-portal.com
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