Effective Organizational Communication: a Key to Employee Motivation and Performance

Topics: Communication, Organization, Motivation Pages: 10 (3221 words) Published: February 28, 2013
Effective Organizational Communication: a Key to Employee Motivation and Performance Kirti Rajhans Asst. Professor, National Institute of Construction Management & Research, Pune- 411045, India. Email: kirti.rajhans@gmail.com _________________________________________________________________________________________________ ABSTRACT: Organisational Communication, in today’s organizations has not only become far more complex and varied but has become an important factor for overall organizational functioning and success. The way the organization communicates with its employees is reflected in morale, motivation and performance of the employees. The objective of the present paper is to explore the interrelationship between communication and motivation and its overall impact on employee performance. The paper focuses on the fact that communication in the workplace can take many forms and has a lasting effect on employee motivation. If employees feel that communication from management is effective, it can lead to feelings of job satisfaction, commitment to the organisation and increased trust in the workplace. This study was conducted through a comprehensive review and critical analysis of the research and literature focused upon the objectives of the paper. It also enumerates the results of a study of organizational communication and motivational practices followed at a large manufacturing company, Vanaz Engineers Ltd., based at Pune, to support the hypothesis propounded in the paper. work. An effective management of production processes requires greater collaboration and teamwork among workers in different functional groups. Hence, to manage the existing performance of the employees and to motivate them for better performance, efficient communication practises have become more important in all organisations. The aim of the present study is to purport that positive perceptions around organisational communications serve to both boost motivation among current employees as well as foster employee advocacy, ultimately resulting in a strengthened employee brand. There exists a correlation between organisational communication and employee motivation. The study indicates that employees are two times as likely to go to the extra mile for the organisation and almost four times as likely to recommend their company if they are satisfied with the ways in which their company communicates on different occasions. If the employees feel that management is communicating in an efficient manner, it motivates them to perform better and develops a team spirit which is very essential for the smooth functioning of the organisation. A motivated employee is a valuable asset which delivers immense value to the organisation in maintaining and strengthening its business and revenue growth. II. LITERATURE REVIEW


Organizational Communication, Employee Motivation, Performance I. INTRODUCTION:

Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy, all factors of production, i.e. men, machine and materials, should be wisely managed. Among the factors of production, the human resource constitutes the biggest challenge because unlike other inputs, employee management demands skilful handling of thoughts, feelings and emotions to secure highest productivity. Organisational communication plays an important role in this challenge. Managers have traditionally spent the majority of their time communicating in one form or another (meetings, face to face discussions, memos, letters, e-mails, reports etc.). Today, however, it has become an indispensible part of their ____________________________________________________________________________________________________ Interscience Management Review (IMR) ISSN: 2231-1513 Volume-2, Issue-2, 2012 81

A review of the literature with respect to organisational communication reveals a central, shared emphasis on the issues of...

References: Source: D’Aprix (1996)
____________________________________________________________________________________________________ Interscience Management Review (IMR) ISSN: 2231-1513 Volume-2, Issue-2, 2012
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