Creation of a Unique Motivation Theory and Strategy

Topics: Maslow's hierarchy of needs, Motivation, Management Pages: 5 (1389 words) Published: April 1, 2011
Creation of a unique motivation theory and strategy

The word motivation came from Latin word "movere" which means - push to action. The analysis of the motivation is very complex and disarranging. One of the essential responsibilities of a manager is to motivate his employees or staff in order to reach the project objectives with more efficiency and quality. Virtually, all modern companies are concerned about the development of an effective system of motivation. Therefore, there are many different motivation theories, but, unfortunately, none of them can give us an explanation of why people work in a particular company.

Motivation theories
Below are some examples of motivation theories.
Taylor F.W. theory
It is one of the earliest motivation theories. Taylor used only one incentive - money, considering it the most natural in the world. The essential rule of his work is an appeal to the individual employee. Taylor used a system that discards the weak employees, who could not compete with the most powerful and enduring. Taylor's theory is still used in many Western type enterprises.

George Elton Mayo’s theory
The aim of E. Mayo’s work was to reach agreement between the employee and the managerial staff, as well as to reduce the frustration, adapt the employee and overcome the alienation of the employee. From the E. Mayo’s standpoint, capitalism and "human relations" can normally coexist. According to E. Mayo’s opinion, all negative aspects in the management of a company are due to poor management.

Abraham Harold Maslow’s theory
A. Maslow created a "hierarchical model of needs". Maslow realized that people have many needs, but the main needs, according to his point of view, can be classified in accordance with some reasons. A. Maslow divided needs in several types. * Physiological needs

* Needs for safety and confidence in the future
* Social needs
* Needs to be respected
* Needs of self-expression
A. Maslow theory was very important for the management of organizations. Managers began to understand why the employees want or, conversely, do not want to work. It became clear that the motivation is determined by a wide range of different needs of the individual. To properly motivate his subordinates, the manager must know the needs of his employees, take those needs into account and create conditions so that employees could perform not only their needs, but also common goals set by the company. All motivation theories assume creation of an effective incentive system in the company. But any motivation theory will not operate properly in its original shape, it is necessary to choose the best from each theory and create a unique theory that will motivate employees in a particular company.

Creating a motivation strategy
Motivation of staff is one of the most complex activities of managers. The ability to properly motivate subordinates is a great art. Managers that mastered this art are very high in demand. Companies that have such managers, as a rule, are market leaders. Any of the existing managing systems would not operate properly, when an effective management strategy is not developed, because it motivates a particular employee and the team as a whole to achieve personal and common goals. Incentive system is an effective tool for managing staff, but only if the incentive system is well developed and correctly used in practice. In the judgment of the author, there are seven key factors, which can create a correct system of motivation of staff in a company. * Friendly atmosphere at the company has a very big impact on good relations between employees and their work. Humanity and social equality between the workers should always be present in the company. People must communicate and co-operate in order to create friendly relations within the team.

* Interest in work is one of the key factors of motivation, because, if an employee every day will come to do the same...

References: Bibliography
Hendrikse, G. (2003) Economics and management of organizations: co-ordination, motivation and strategy, Maidenhead: McGraw-Hill Education.
Naoum, S. (2001) People and organizational management in construction, London: Thomas Telford Publishing Limited.
Warren R. H. (1989) Motivation and productivity in the construction industry, New York: Van Nostrand Reinhold.
Wikimedia Foundation, Inc. Wikipedia, the free encyclopaedia (ENG) [Accessed 8 Dec 2010]
Wikimedia Foundation, Inc. Wikipedia, the free encyclopaedia (RUS) [Accessed 8 Dec 2010]
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