Consumer Behaviour

Topics: Aishwarya Rai Pages: 3 (1030 words) Published: August 24, 2014
Motivation, Is it actually a psychological process? Do we actually buy things because we need them or there is some other reason behind our purchase? That some other thing is Motivation. Motivation is the driving force that impels us to buy the product. It includes all the factors that activates or directs a consumer behavior. In the year 1994, lakme came out with an ad where Aishwarya Rai was endorsing the brand’s nail color. That is the same year when Aishwarya Rai and Sushmita sen became the beauty pageants from India. After their victory, Indian women also aspire for the cosmetic products and enhancing their beauty. I would like to show you an ad. I think most of you will not be aware of that. Let’s take a look. >>> Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad > Example of buying head gear in college > Take example of class> Life Insurance Ad > Lakme Ad> Idea Ad...
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