Building a Better Workplace Through Motivation

Topics: Motivation, Maslow's hierarchy of needs, Abraham Maslow Pages: 16 (2486 words) Published: November 12, 2013



Page 1

Building a better workplace through motivation

Curriculum Topics
• Taylor
• Maslow
• Mayo
• Herzberg


resources. Keeping everybody motivated no matter what their role is not easy. Kellogg’s was recently placed in the top 100 of the Best

People spend a considerable part of their lives at work, so it is not

Companies to Work For list in The Sunday Times. Kellogg’s values

surprising that they expect to be rewarded and satisfied with the

and culture support its role as a good employer. Encouraging

job that they do. Motivation is concerned with why people do

everyone to live by the K-Values throughout the whole business

things as well as what drives them to behave in a particular way.

creates a culture of people that have ownership over their own projects

Understanding what motivates individuals is important in the

and strive for continuous improvement and industry-leading results.

workplace. Research suggests that motivated employees are

These values influence the behaviour of individuals within the

happier at work. They get more satisfaction from their work, are

workplace, making Kellogg’s a positive place to work. Employees are

absent less often, tend to be more loyal and work with more

encouraged to speak positively about each other when apart, focusing

enthusiasm. This in turn encourages them to contribute more to

on their strengths. This involves listening to others and accepting their

the development of an organisation.

right to their own views regarding the workplace.

This case study focuses on how Kellogg’s motivates its people. It

The benefits of Kellogg’s investing in people can best be illustrated

illustrates how the use of motivational techniques helps to develop

by looking at the work of some of the theorists who have worked

the business as a ‘great place to work’.

on motivation. The remainder of the case study shows how
Kellogg’s commitment to creating a ‘great place to work’ is

The Kellogg Company is the world’s leading producer of breakfast

supported by these theories.

cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg’s has been a leader in health and nutrition. It has done this by providing

Frederick Taylor

Abraham Maslow

consumers with a wide variety of food products.

Theories of motivation
Within Kellogg’s, there is a variety of functions and work roles. These include engineering operatives in the manufacturing section. Others

Elton Mayo

Frederick Herzberg

Motivation: Attracting a person to do
something because he or she wants to
do it.

Values: Set of ethical or operating
principles that guide decision making.


work in finance, marketing, sales, information technology or human

Culture: Set of assumptions, beliefs
and patterns of behaviour that are
characteristic of an organisation or
group of people.

Kellogg’s | Building a better workplace through motivation





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Frederick Taylor was associated with what has become known as

Maslow’s theory relates motivation to a hierarchy of needs. At the

‘scientific management’. Taylor believed that monetary reward

bottom are essential physiological needs such as air, food, shelter

was an important motivating factor. Pay could simply be used to

and clothing. As individuals satisfy one level of need, their

increase rates of output. Taylor’s view of motivation applies to

motivations change as they aspire to reach the higher order

people who tend to work within narrow job confines such as on a

needs. Therefore, to motivate an individual Maslow suggests that

production line. These are people who can be paid according to...
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