Building a better workplace through motivation
resources. Keeping everybody motivated no matter what their role is not easy. Kellogg’s was recently placed in the top 100 of the Best
People spend a considerable part of their lives at work, so it is not
Companies to Work For list in The Sunday Times. Kellogg’s values
surprising that they expect to be rewarded and satisfied with the
and culture support its role as a good employer. Encouraging
job that they do. Motivation is concerned with why people do
everyone to live by the K-Values throughout the whole business
things as well as what drives them to behave in a particular way.
creates a culture of people that have ownership over their own projects
Understanding what motivates individuals is important in the
and strive for continuous improvement and industry-leading results.
workplace. Research suggests that motivated employees are
These values influence the behaviour of individuals within the
happier at work. They get more satisfaction from their work, are
workplace, making Kellogg’s a positive place to work. Employees are
absent less often, tend to be more loyal and work with more
encouraged to speak positively about each other when apart, focusing
enthusiasm. This in turn encourages them to contribute more to
on their strengths. This involves listening to others and accepting their
the development of an organisation.
right to their own views regarding the workplace.
This case study focuses on how Kellogg’s motivates its people. It
The benefits of Kellogg’s investing in people can best be illustrated
illustrates how the use of motivational techniques helps to develop
by looking at the work of some of the theorists who have worked
the business as a ‘great place to work’.
on motivation. The remainder of the case study shows how
Kellogg’s commitment to creating a ‘great place to work’ is
The Kellogg Company is the world’s leading producer of breakfast
supported by these theories.
cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg’s has been a leader in health and nutrition. It has done this by providing
consumers with a wide variety of food products.
Theories of motivation
Within Kellogg’s, there is a variety of functions and work roles. These include engineering operatives in the manufacturing section. Others
Motivation: Attracting a person to do
something because he or she wants to
Values: Set of ethical or operating
principles that guide decision making.
work in finance, marketing, sales, information technology or human
Culture: Set of assumptions, beliefs
and patterns of behaviour that are
characteristic of an organisation or
group of people.
Kellogg’s | Building a better workplace through motivation
Frederick Taylor was associated with what has become known as
Maslow’s theory relates motivation to a hierarchy of needs. At the
‘scientific management’. Taylor believed that monetary reward
bottom are essential physiological needs such as air, food, shelter
was an important motivating factor. Pay could simply be used to
and clothing. As individuals satisfy one level of need, their
increase rates of output. Taylor’s view of motivation applies to
motivations change as they aspire to reach the higher order
people who tend to work within narrow job confines such as on a
needs. Therefore, to motivate an individual Maslow suggests that
production line. These are people who can be paid according to...
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