Apple’s motivation system

Topics: Motivation, Reward system, IPhone Pages: 5 (1250 words) Published: November 20, 2013
Apple’s motivation system
I. Why is Apple tops in its industry.
Apple, a technology company that produces smart phones, tablets and portable music players, the retail stories has been in existence since 2001 and now has 394 stores worldwide with over 76100 employees in 14 countries, is considered to be the most successful electronics company in the world. As the most innovative and admired company in the world, what’s the key element of Apple’s success? It’s success owning to its relentless pursuit of customer delighting innovation and its excellent sales group. An innovative organizations like Apple that employees’ (especially those in R&D department) motivation is a key success factor and hence the employees plays a significant role in terms of business performance. That means employees are a critical determinant of Apple’s success and prosperity.

We can see from the graph above that, to apple, these talented employees who were being motivated and made their commitment is crucial to the firm. As a result, Apple's highly motivated workforce is one of the major reasons for its high-performance results.

II. The relationship between reward system and employee motivation As we all know, employee motivation plays an important role in a company’s development. Then the question comes to be how to motivate employees? Namely, how a company could find a way to attract people to joint the company and to keep them performing to high levels. Reward system is one of the best answers. It is an important tool that managers can use to motivate employees in a desired way. And it involved in allocate of compensation and benefits to employees in exchange for their contribution to the organization. Since employees play a key role in each and every company, company needs to consider the use of different strategic reward systems for different types of employees in order to motivate them working effectively and efficiently with maximum effort for the company. Moreover, Rewards systems also help achieve integration among employees, and maintain a sense of fairness and equity with rewarding employees according to their contribution and effort to the company.

Extrinsic reward
1. Wages & Salary
2. Bonus
3. Commission
4. Status
5. Promotion
Intrinsic reward
1. Opportunities to completion
2. Responsibility
3. Meaning full work
4. Work Kind Condition
Employee motivation
1. Higher performance consistency achieved
2. Cooperation
3. Willingness of responsibility
4. Challenging work
5. Growth in job

The graph above is the relationship between reward system and employee motivation. Employees are motivated when they got know that their performance will contribute to firm’s performances and in response they will get reward that will fulfill their need. III. Apple’s reward system

Apple’s mission is becoming a company that was not only capable of getting employees to do something, but also of getting them to want to do it. In order to achieve this, Apple foster both intrinsic and extrinsic rewards that recognizes employees’ achievements and value by offering financial and non-financial rewards. Because motivate employees in part owing to the benefits related rewards. It is one of the gravitational forces that put all the bright and creative people together. Apple believes that performance-based compensation helps attract, develop and motivate talented professionals. In order to attract and retain the best talent, and let them do their best to maximize the company’s profit, Apple comes up with a variety of employee rewards. Such as executives been given a recognition bonus of 3 to 5 percent of their base salary, despite the fact they missed their target, all employees who have worked for the company for at least 90 days been given $ 500 off a Mac or $ 250 off of an Ipad and a standard 25 percent discount on Apple hardware. In addition, Apple has a total rewards package that meets a variety of needs depending on what you...
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