The Apollo Group was founded by John Sterling, a professor at San Jose State University, in 1976. They are a for-profit educational provider that specializes in educating working adults. The Apollo Group has many subsidiaries both domestic and abroad. The University of Phoenix- the largest private university in the United States Institute for Professional Development- a consultant service that provides private colleges and universities in the US with adult education program development, administration and management support The College for Financial Planning Institutes- a national leader in providing financial services education the and certification to people and companies in the financial services industry Meritus University- an online university with degree programs in Canada Apollo Global Inc- a partnership with The Carlyle Group that invest in international education services in various countries The University of Phoenix is their main subsidiary and has an enrollment of over 550,000 students. They provide undergraduate, masters and doctorial programs both online and at on-campus locations in 40 states. Since the University of Phoenix is a for-profit educator, they recognize their students as customers and have tailored their business to fit the educational needs of their customers. Their programs are geared toward working adults; they are able to educate their customers at a rapid pace with low overhead. They have simple online platforms that are easy to use and their on-campus locations consist of basic classrooms. Since their primary customers are working adults and commuting students, they do not invest in building dorms, student unions or recreational facilities at these on-campus locations. Current Issues
While this business model has been profitable for Apollo Group, there are some concerns that will force them to adjust their plan. Because of the perception that online classes are ineffective, and proprietary colleges and...
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